The developed online store should make easier business processes related to work with customers — individuals and organizations of various types (wholesales orders). One of the main tasks is an option of displaying different selling propositions depending on customer's type.
One of the main tasks is an option of displaying different selling propositions depending on customer's type ” .
At the request of the client the whole design is built on the current logo conception. Style of the online store is minimalistic and focuses on products because it is intended for both retail and wholesale orders: the pure white background, contrast images with new products and the most popular Bi-Es perfumes.
The website is responsive.
It was very important to divide users in individuals and organizations because the company has different selling propositions for these types of customers. The difficulty was in the massive amount of wholesale prices and in the necessity to organize them.
As a result the work is managed by such an algorithm: the administrator categorizes an organization by registration and sends corresponding selling proposition. There are 5 categories of users and 5 types of prices correspondingly. Therefore individuals and unauthorized users see one price, authorized organizations see another price.
The online store is integrated with Yandex.Kassa and delivery service aggregator CheckOut.
The developed store is not only an online shop window for customers. It significantly simplifies cooperation with organizations by forming unique selling propositions direct on the website. It is more convenient than sending price lists as Excel files. The used CMS "1C-Bitrix: Website Management — Business" provides a wide range of opportunities for development of effective online trade.